HOVARLAY Nusantara Packaging Experience Awards 2026 | Theme: Oleh Oleh Nusantara
Last updated: 1 March 2026 (Asia Singapore time).
1. Organiser
The organiser of this competition is HOVARLAY (Singapore).
2. Competition details
- Competition name: HOVARLAY Nusantara Packaging Experience Awards 2026
- Theme: Oleh Oleh Nusantara
- University outreach begins: March 2026
- Submission opening: 1 April 2026
- Submission deadline: 31 July 2026
- Judging period: August 2026
- Award ceremony: Indonesia Retail Summit, 26 to 27 August 2026 (TBC)
3. Eligibility
- Open to students currently enrolled in universities or polytechnics in Indonesia.
- Individual submissions only. Team submissions are not allowed.
- Winners of cash prizes must reside in Indonesia.
- The organiser may request reasonable proof of eligibility and residency for verification.
4. How to enter
All entries must be submitted online through the official HOVARLAY submission portal on hovarlay.com. Entries submitted through other channels will not be accepted.
5. Submission requirements
Your submission must include:
- An online concept write up completed in the submission form
- One A2 size portrait PDF showing the packaging design and key details
- Images showing the AR scannable face and a close up of the QR code
- Optional: one minute pitch video (MP4)
Design requirements:
- The packaging concept must be a box (folding carton or rigid box).
- The box must have at least one flat exterior face intended for scanning.
- A QR code must be embedded into the packaging design and must be scannable from the submitted digital mockups or exported images.
- Participants do not need to fabricate or print an actual packaging prototype.
- The AR experience must be created using HOVARLAY.
6. Content rules
- Your submission must be your original work and must not infringe the rights of others.
- Do not include third party logos, copyrighted characters, or brand assets unless you have permission. If you redesign an existing brand, your concept must be clearly new and should not copy proprietary artwork.
- Do not include unlawful, hateful, sexually explicit, or otherwise inappropriate content.
- Do not include personal data on the A2 poster or in filenames that could compromise anonymised judging (for example your full name, student ID, or university email).
7. Judging
Entries will be evaluated by an international jury. Jury decisions are final. The organiser may anonymise entries for judging by using a submission ID and hiding personal identity details where practicable.
8. Awards and prizes
Total hadiah senilai Rp 80.000.000+ (cash prizes and 1 year HOVARLAY Pro subscription for finalists).
Cash prizes:
- Grand Prize: Rp 9.000.000
- Second Prize: Rp 5.000.000
- Third Prize: Rp 4.000.000
- Best Shelf Impact: Rp 3.000.000
- Best Local Storytelling: Rp 3.000.000
- Best Phygital Experience: Rp 3.000.000
- People’s Choice: Rp 3.000.000
- Jury Special Recognition: 4 recipients, Rp 500.000 each
Subscription prize:
- Top 20 Finalists Showcase: 1 year HOVARLAY Pro subscription for each finalist, worth Rp 2.388.000 per finalist
9. Fairness and double winning
- Overall Winners (Grand Prize, Second Prize, Third Prize) will not be awarded Category Awards. Category Awards will be given to other eligible entries.
- People’s Choice may stack with other awards.
- Top 20 Finalists Showcase is a finalist recognition tier and may include entries that also receive awards.
10. People’s Choice voting rules
People’s Choice is determined by public voting during a voting window announced by the organiser.
- The organiser may apply verification measures such as email or one time password to reduce fraud.
- The organiser may remove votes that appear fraudulent, automated, or manipulated.
- Any attempt to manipulate voting may result in disqualification from People’s Choice and, in serious cases, disqualification from the competition.
11. Prize fulfilment
Cash prizes
- Cash prizes will be paid by bank transfer after winner verification.
- Winners must provide accurate payout details. If payout details are incorrect or incomplete, payment may be delayed.
Subscription prizes
- Top 20 finalists will receive redemption instructions for 1 year HOVARLAY Pro subscription.
- A valid email address is required for subscription activation.
- If a finalist does not redeem within the stated redemption window, the organiser may treat the prize as forfeited.
12. Taxes and fees
Any taxes, bank charges, or administrative fees related to receiving prizes are the responsibility of the recipient unless explicitly stated otherwise. The organiser may request reasonable information required to complete payment safely and to comply with applicable requirements.
13. Publicity and intellectual property
Creators keep ownership of their intellectual property. By submitting an entry, you grant the organiser a nonexclusive, worldwide, royalty free licence to publish, display, and promote your submitted materials for competition related purposes, including galleries, press releases, social media, and event communications, with appropriate credit.
Any commercial use beyond promotion and showcase requires a separate written agreement.
14. Disqualification
The organiser may disqualify an entry if:
- The entry is incomplete, late, or not submitted via the official portal
- The entry fails eligibility requirements
- The entry breaches these Terms, including plagiarism or IP infringement
- The organiser reasonably believes there is fraud, cheating, vote manipulation, or other misconduct
15. Changes, cancellation, and technical issues
The organiser may update timelines, judging arrangements, or operational details if necessary due to circumstances beyond reasonable control. The organiser will communicate material changes on the competition website.
The organiser is not responsible for submissions that are not received due to technical issues outside the organiser’s reasonable control, including participant internet failures. Participants are encouraged to submit early.
16. Limitation of liability
To the extent permitted by applicable law, the organiser is not liable for indirect or consequential losses arising from participation in the competition, including loss of opportunity. Nothing in these Terms limits liability that cannot be excluded under applicable law.
17. Privacy
The organiser processes personal data in accordance with the Privacy Notice published on the competition website. The Privacy Notice forms part of these Terms.
18. Governing law and disputes
These Terms are governed by the laws of Singapore. Where disputes cannot be resolved amicably, parties agree to submit to the nonexclusive jurisdiction of the courts of Singapore, without prejudice to any mandatory rights under applicable law.
Ringkasan singkat (Bahasa Indonesia)
Kompetisi ini berbasis penjurian. Pemenang dipilih oleh juri internasional. Semua pengiriman dilakukan melalui portal online. Hadiah tunai ditransfer setelah verifikasi pemenang. Pajak atau biaya bank ditanggung penerima hadiah kecuali dinyatakan lain. Karya tetap milik peserta, namun peserta memberikan izin non eksklusif kepada penyelenggara untuk menampilkan karya untuk keperluan kompetisi dan publikasi.